On-Page Optimization
Learn about on-page optimization terms and techniques. These are the elements you can control directly on your website to improve search engine rankings.
H1 Tag
The main heading of a page, typically the most important on-page SEO element after the title tag. Each page should have one unique H1 that includes the primary keyword.
Heading Structure (H1-H6)
The hierarchical organization of headings on a page. Proper structure helps search engines understand content organization and improves accessibility.
Content Optimization
The process of making your content as relevant and valuable as possible for both users and search engines, including keyword usage, readability, and comprehensive coverage.
Keyword Placement
Strategic positioning of target keywords in important on-page elements like titles, headings, first paragraph, and throughout the content naturally.
Image Optimization
The process of reducing image file sizes and adding descriptive alt text, filenames, and captions to improve page speed and help search engines understand image content.
URL Optimization
Creating clean, descriptive URLs that include relevant keywords and are easy for users and search engines to understand.
Internal Linking Strategy
The practice of strategically linking between pages on your site to distribute link equity, establish content hierarchy, and improve user navigation.
Content Length
The word count of your content. While there's no perfect length, comprehensive content that thoroughly covers a topic tends to perform better in search.
Thin Content
Pages with little or no original content that provide minimal value to users. Google may penalize sites with too many thin content pages.
Duplicate Content
Content that appears on the internet in more than one place (URL). This can confuse search engines and dilute ranking potential.
Canonical Tag
An HTML element that helps prevent duplicate content issues by specifying the "preferred" version of a web page.
Schema Markup
A type of structured data that you can add to your HTML to help search engines better understand your content and display rich results.
E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness. Google's quality rater guidelines use these factors to evaluate content quality.
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