Local SEO
Learn about local search optimization terms and strategies. Essential for businesses that serve customers in specific geographic areas.
Google Business Profile (GBP)
Formerly Google My Business, this free tool lets you manage how your business appears on Google Search and Maps, including your business name, location, hours, and reviews.
Local Pack
The box of local business listings that appears at the top of Google search results for location-based queries, typically showing 3 businesses with a map.
Citations
Online mentions of your business name, address, and phone number on other websites, directories, and social platforms. Quality citations improve local search visibility.
Local Keywords
Search terms that include geographic modifiers like city names, neighborhoods, or "near me." Essential for targeting local search intent.
Service Area Business (SAB)
A business that visits customers at their location rather than serving them at a physical storefront. Requires special GBP settings.
Local Link Building
Acquiring backlinks from locally relevant sources like local news sites, chambers of commerce, and community organizations.
Review Management
The process of monitoring, responding to, and encouraging customer reviews across platforms like Google, Yelp, and industry-specific sites.
GeoGrid
A visual tool that shows how your business ranks across different geographic points in a city or area, revealing local ranking patterns.
Proximity
How close a business is to the searcher's location. One of the primary factors in local search rankings along with relevance and prominence.
Local Landing Pages
Location-specific pages on your website targeting different cities, neighborhoods, or service areas you serve.
"Near Me" Searches
Mobile searches where users include "near me" to find local businesses. These have grown exponentially and indicate high purchase intent.
Local Schema Markup
Structured data specifically for local businesses, helping search engines understand your business type, location, hours, and services.
Hyperlocal SEO
Targeting very specific, small geographic areas like neighborhoods, districts, or even street-level locations.
Need Help With Your SEO Strategy?
Now that you understand the terminology, let's put it into practice. Our team can help you implement a comprehensive SEO strategy.
Explore Our SEO Services