Google Analytics (GA4)

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    Google Analytics (GA4)

    Navigate the new era of analytics with GA4. Understand events, conversions, and AI-powered insights that power modern marketing decisions.

    01

    GA4 (Google Analytics 4)

    Google's next-generation analytics platform, replacing Universal Analytics. Built on an event-based model with enhanced privacy features and cross-platform tracking.

    Related:EventsData StreamsBigQuery
    02

    Events

    The foundation of GA4 tracking. Everything is an event—page views, clicks, scrolls, purchases. You can create custom events for any user interaction.

    Related:ParametersConversionsCustom Events
    03

    Event Parameters

    Additional details attached to events, like product name, value, or category. Parameters add context and enable deeper analysis.

    Related:EventsCustom DimensionsData Layer
    04

    Conversions (Key Events)

    Important events you mark as business goals—purchases, signups, leads. GA4 now calls these "Key Events" but the concept remains the same.

    Related:EventsGoalsTracking
    05

    Data Streams

    Connections between your website/app and GA4. A single GA4 property can collect data from multiple data streams (web, iOS, Android).

    Related:TrackingCross-PlatformMeasurement ID
    06

    Measurement ID

    Your GA4 tracking identifier (starts with G-). This is what you add to your website to connect it to your GA4 property.

    Related:Data StreamsTracking CodeGTM
    07

    Explorations

    GA4's advanced analysis tool for creating custom reports with funnels, path analysis, segment overlap, and user lifetime analysis.

    Related:ReportsFunnelsSegments
    08

    Audiences

    Groups of users based on behavior, demographics, or custom criteria. Use them for remarketing, analysis, or triggering events when users join.

    Related:SegmentsRemarketingUser Properties
    09

    User Properties

    Attributes about your users like membership status, customer tier, or preferences. Persist across sessions for richer user understanding.

    Related:AudiencesSegmentationPersonalization
    10

    BigQuery Export

    Free export of raw GA4 data to Google's data warehouse. Enables SQL analysis, custom ML models, and joining with other data sources.

    Related:Data AnalysisSQLRaw Data
    11

    Engagement Rate

    Percentage of engaged sessions (lasted 10+ seconds, had conversion, or had 2+ page views). GA4's replacement for bounce rate.

    Related:Bounce RateUser EngagementSessions
    12

    Predictive Metrics

    AI-powered predictions like Purchase Probability and Churn Probability. GA4 uses machine learning to forecast user behavior.

    Related:Machine LearningAudiencesPredictions
    13

    Debug View

    Real-time view of events as they're collected, showing exactly what data is being sent. Essential for validating your tracking setup.

    Related:TestingEventsValidation
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