Content
Learn about content-related SEO terms. Quality content is the foundation of any successful SEO strategy and is essential for attracting and engaging your target audience.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Content Strategy
The planning, development, and management of content—written, visual, or downloadable—to achieve specific business and SEO goals.
Topic Clusters
An SEO strategy that groups related content around a central pillar page, with cluster content linking back to the pillar to establish topical authority.
Pillar Pages
Comprehensive pages that cover a broad topic in-depth and link to more specific cluster content pages. They serve as the hub of a topic cluster.
Evergreen Content
Content that remains relevant and valuable over time, continuously driving traffic without becoming outdated. Examples include how-to guides and educational resources.
Content Audit
A comprehensive analysis of all content on your website to identify what's performing well, what needs improvement, and what should be removed.
Content Calendar
A schedule that outlines when and where you plan to publish upcoming content. Essential for maintaining consistency in content marketing.
User-Generated Content (UGC)
Content created by users rather than the brand, such as reviews, comments, and social media posts. Can boost SEO through fresh content and engagement.
Content Freshness
How recently content was published or updated. Google may favor fresh content for certain queries, especially news-related topics.
Skyscraper Technique
A content creation strategy where you find high-performing content in your niche, create something better, and reach out to those linking to the original.
Content Gap
Topics or keywords that your competitors cover but you don't. Identifying content gaps reveals opportunities to create new content.
Readability
How easy your content is to read and understand. Affects user engagement and can indirectly impact SEO through user behavior signals.
Content Repurposing
Taking existing content and adapting it for different formats or channels—turning a blog post into a video, infographic, or podcast episode.
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