Backlinks
Learn about backlink-related terms and link building strategies. Backlinks remain one of the most important ranking factors in SEO.
Link Building
The process of acquiring hyperlinks from other websites to your own. It's one of the most important aspects of SEO as links are a major ranking factor.
Link Equity (Link Juice)
The value or authority that a link passes from one page to another. Not all links pass the same amount of equity.
Dofollow Links
Links that pass link equity and influence rankings. By default, all links are dofollow unless specified otherwise.
Nofollow Links
Links with a rel="nofollow" attribute that tell search engines not to pass link equity. Used for paid links, user-generated content, and untrusted sources.
Referring Domains
The number of unique websites that link to your site. More referring domains generally correlates with higher rankings.
Link Profile
The overall composition of links pointing to your website, including the number, quality, and types of backlinks.
Toxic Links
Low-quality or spammy backlinks that can harm your site's rankings. Often from link schemes, spam sites, or irrelevant sources.
Disavow Tool
A Google Search Console tool that allows you to tell Google to ignore specific backlinks when assessing your site. Used for toxic link removal.
Guest Posting
Writing content for other websites in exchange for a backlink. A popular link building strategy when done with quality, relevant sites.
Broken Link Building
A link building strategy where you find broken links on other websites and suggest your content as a replacement.
Resource Link Building
Creating valuable resources (guides, tools, data) that naturally attract links from other websites citing your resource.
Link Reclamation
The process of finding unlinked brand mentions and reaching out to request they add a link to your site.
Natural Links
Backlinks that are given without any action on your part, earned purely through quality content. The most valuable type of links.
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