Keyword Research
Learn about keyword research terms and methodologies. Understanding how to find and analyze the right keywords is fundamental to any successful SEO strategy.
Search Volume
The average number of times a keyword is searched for in a given time period, usually per month. Higher search volume means more potential traffic but often more competition.
Keyword Difficulty
A metric that estimates how hard it would be to rank for a particular keyword in organic search results. Usually measured on a scale of 0-100.
Search Intent
The purpose behind a user's search query. Understanding intent (informational, navigational, transactional, or commercial) is crucial for creating content that ranks and converts.
Informational Intent
When a user is looking for information or answers to questions. These searches often start with "how to," "what is," or "why."
Transactional Intent
When a user is ready to make a purchase or complete an action. These searches often include words like "buy," "order," or specific product names.
Commercial Intent
When a user is researching products or services before making a purchase decision. These searches often include "best," "review," or "vs."
Seed Keywords
Basic keywords that define your niche and help you identify your competitors. They're the starting point for expanding your keyword research.
Keyword Gap Analysis
The process of identifying keywords that your competitors rank for but you don't. This reveals opportunities to expand your organic visibility.
SERP Features
Special results that appear on the search engine results page beyond traditional organic listings, such as featured snippets, knowledge panels, and local packs.
Featured Snippets
Selected search results that appear at the top of Google's organic results in a box, providing a direct answer to the user's query.
People Also Ask (PAA)
A Google SERP feature that shows a list of questions related to the user's search query. Each question expands to show an answer from a website.
Keyword Clustering
The process of grouping related keywords together to target with a single piece of content, rather than creating separate pages for each keyword.
Negative Keywords
Keywords you want to exclude from your targeting (primarily used in PPC but also relevant for content strategy to avoid irrelevant traffic).
LSI Keywords (Latent Semantic Indexing)
Conceptually related terms that search engines use to understand content context. Including these helps search engines better understand your page's topic.
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